IN ONLINE LEADS
Since 2002, BU has been offering award-winning online learning programs that enable students worldwide to pursue their educational goals and earn a college degree from Boston University. Together with Embanet Compass, our online marketing campaigns helped BU achieve unrivaled growth.
- 288% Increase in Online Leads
- 112% Increase in Organic Traffic
- +190 Positions in Search Engines
- Increased Student Enrollments
- Increase in Online Leads
- Increased Brand Visibility
To compete against a saturated landscape in Google, Yahoo and Bing while increasing online lead form conversions for BU’s MBA and graduate school degree programs.
- Competitive Keywords
- Saturated Landscape
- High CPC & CPA
- Digital Marketing Strategy
- Search Engine Optimization
- Lead Generation
- Conversion Optimization
Orchestrated a multifaceted SEO, PPC, contextual and social retargeting program to drive lead form conversions across a network of landing pages optimized for each degree program.
We’re proud to
some of the world’s best brands.
We partner with ambitious brands to map opportunities, maximize efficiencies and drive growth.