Since 2002, BU has been offering award-winning online learning programs that enable students worldwide to pursue their educational goals and earn a college degree from Boston University. Together with Embanet Compass, our online marketing campaigns helped BU achieve unrivaled growth.
- 288% Increase in Online Leads
- 112% Increase in Organic Traffic
- +190 Positions in Search Engines
- Increased Student Enrollments
- Increase in Online Leads
- Increased Brand Visibility
To compete against a saturated landscape in Google, Yahoo and Bing while increasing online lead form conversions for BU’s MBA and graduate school degree programs.
- Competitive Keywords
- Saturated Landscape
- High CPC & CPA
- Digital Marketing Strategy
- Search Engine Optimization
- Lead Generation
- Conversion Optimization
Orchestrated a multifaceted SEO, PPC, contextual and social retargeting program to drive lead form conversions across a network of landing pages optimized for each degree program.
We partner with ambitious brands to map opportunities, maximize efficiencies and drive growth.