. UNIVERSITY

UNRIVALED RESULTS

288% . IN ONLINE LEADS

BOSTON UNIVERSITY

Since 2002, BU has been offering award-winning online learning programs that enable students worldwide to pursue their educational goals and earn a college degree from Boston University. Together with Embanet Compass, our online marketing campaigns helped BU achieve unrivaled growth.

THE RESULTS

  • 288% Increase in Online Leads 
  • 112% Increase in Organic Traffic
  • +190 Positions in Search Engines
  • Increased Student Enrollments
  • Increase in Online Leads
  • Increased Brand Visibility

CLIENT CHALLENGES

To compete against a saturated landscape in Google, Yahoo and Bing while increasing online lead form conversions for BU’s MBA and graduate school degree programs.

  • Competitive Keywords
  • Saturated Landscape
  • High CPC & CPA

OUR SOLUTION

  • Digital Marketing Strategy
  • Search Engine Optimization
  • Lead Generation
  • Conversion Optimization

Orchestrated a multifaceted SEO, PPC, contextual and social retargeting program to drive lead form conversions across a network of landing pages optimized for each degree program.

We're proud to . some of the world's best brands.

ARRIVE .

We partner with ambitious brands to map opportunities, maximize efficiencies and drive growth.

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