COPART AUTO AUCTION
Founded in 1982 with a single salvage yard in California, Copart has grown into a global leader and the premier source for online vehicle auctions with the help of ArriveAhead. Headquartered in Dallas, Texas, Copart operates more than 200 locations in 11 countries and has over 125,000 vehicles up for auction daily.
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- 348% Increase in Call Center Leads
- 87% Increase in Auction Vehicles
- 124% Increase in Lead to Pickup Rates
- Increased Lead Quality
- Increased Auction Vehicles
- Increased Lead Volume
Leveraging data and analytics to unlock new value. Competing against a network of authorized brokers and online lead generation experts while increasing lead quality.
- Competitive Keywords
- Saturated Landscape
- Lead to Sale Tracking
- Google Ads
- Search Engine Optimization
- Local Directory Ads
- Landing Page Design
- Marketing Automation
- Orchestrated a multifaceted SEO, PPC, contextual and social program to drive lead form conversions across a network of landing pages optimized for conversions.
- Increased Junk to Auction lead ratio by 87% though keyword, affinity audience and geographic targeting.
- Scaled call center operation by generating and intelligently routing up to 500 nationwide car seller leads per-day.
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