UNRIVALED RESULTS

Fox News Network LLC

As it stands, Fox News is one of the most watched news channels in the United States. The online competition is fierce in an industry where visitors, page views and ad impressions are worth billions of dollars annually.

OUR SOLUTION

  • Digital Marketing Strategy
  • Search Engine Optimization
  • Analytics Audit

THE RESULTS

  • 32 Million Visits/Month
  • 12% Increase in Google traffic
  • 484 Million Page Views/Month

CLIENT CHALLENGE

According to Comscore online newspapers attract some of the highest CPM Rates from advertisers, ($10.00/1000 impressions – up to three times the internet average CPM. Competing with thousands of news outlets, CNN, NBC across multiple search channels (Google, Yahoo, Bing) resulted in loss of rank, decreased page-views and ad impressions. These page views or ad impressions are worth billions of dollars annually for newspapers Fox, CNN and NBC.

FoxNews.com Competitors

Example of Advertising CPM

THE SOLUTION

We started by looking at the search volume and advertising CPM value of each keyword and news topic. We used that data as the foundation to our on-site optimization blueprint to reorganize content categories, URLs, page titles, H1 tags, anchor text and internal links to increase crawlability and keyword relevance. Focusing on trending content with a high-level of expertise, authoritativeness and trustworthiness lead to increased page views, time on site, user engagement and search engine ranks.

  • Digital Marketing Strategy
  • Search Engine Optimization
  • Keyword Strategy
  • CPM Optimization
  • Content Syndication
  • Hierarchical URL Design
  • Architectural Structure
  • Video Optimization
  • Analytics Audit

THE RESULTS

Staying ahead of the algorithm resulted in an estimated 32 million new monthly visits, 384 million monthly page views and 1.152 billion monthly advertising impressions worth $11,520,000/month or $138,240,000 annually.

Reported on Search Engine Land by Danny Sullivan.

  • 32,000,000 new visits/mo
  • 12% growth in Google organic
  • 484,000,000 page views/mo
  • $11,520,000 revenue/mo
  • 4 months into contract date
  • 3 months into implementation

See Stats here.

"We stay a step ahead of the latest Google algorithm updates. We give Google what they ask for us and they reward us handsomely. FoxNews.com saw a 12% increase in visits just 4 months into our service agreement."

Anthony Brunetti

We partner with ambitious brands to map opportunities, maximize efficiencies and drive growth.

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